Selling Your Brighton Home in 2026: Why You Might Not Need an Agent
Brighton Homes Cost a Fortune. Agent Fees Cost Even More.
Here's the uncomfortable truth about selling in Brighton and Hove. Property values here are sky-high, especially in areas like Clifton Hill, Seven Dials, and the Hove seafront. Great for your equity. Not so great when you realise that 1.5% of a £700k property is over £10,000 in agent commission.
And the frustrating thing? The more your home is worth, the more you pay. But does the agent's service actually improve? Usually, no.
£10,000+
The Cost of Convenience
That's what a typical Brighton seller hands over to an agent on a £700k home. For most sellers, that's more than they'd spend on a new kitchen.
Brighton is one of the most digitally switched-on cities in the UK. Buyers here are used to researching, comparing, and purchasing online. That makes it one of the easiest places in the country to sell privately.
Invest in great photography If your property has sea views or a roof terrace, get a photographer who knows how to shot it. Drone photography works brilliantly for coastal homes. Twilight shoots make Regency townhouses look incredible. When you control your own marketing budget, you spend it where it actually matters.
Pro Tip
Mention the commute to London in your listing. Brighton station to Victoria is under an hour. For DFL buyers (Down From London), this data point does serious heavy lifting. Include the exact walking time from your front door to the station.
You don't need to compromise on price or service. Selling direct puts you in charge, saves you thousands, and still gives you access to every buyer who's looking.