Brighton Homes Cost a Fortune. Agent Fees Cost Even More.
Here's the uncomfortable truth about selling in Brighton and Hove. Property values here are sky-high, especially in areas like Clifton Hill, Seven Dials, and the Hove seafront. Great for your equity. Not so great when you realise that 1.5% of a £700k property is over £10,000 in agent commission.
And the frustrating thing? The more your home is worth, the more you pay. But does the agent's service actually improve? Usually, no.
£10,000+
The Cost of Convenience
That's what a typical Brighton seller hands over to an agent on a £700k home. For most sellers, that's more than they'd spend on a new kitchen.
## How Brighton Sellers Are Doing It Themselves
Brighton is one of the most digitally switched-on cities in the UK. Buyers here are used to researching, comparing, and purchasing online. That makes it one of the easiest places in the country to sell privately.
Invest in great photography
If your property has sea views or a roof terrace, get a photographer who knows how to shot it. Drone photography works brilliantly for coastal homes. Twilight shoots make Regency townhouses look incredible. When you control your own marketing budget, you spend it where it actually matters.
Pro TipMention the commute to London in your listing. Brighton station to Victoria is under an hour. For DFL buyers (Down From London), this data point does serious heavy lifting. Include the exact walking time from your front door to the station.
You don't need to compromise on price or service. Selling direct puts you in charge, saves you thousands, and still gives you access to every buyer who's looking.
Brighton fees vs Sold.co.uk, 99home, and a monthly advert
Brighton and Hove prices make percentage fees painful. 1.42% of £400,000 is about £5,680. Online agents still want hundreds or thousands upfront. A cancel-anytime subscription is the cleaner private route.
The 1.42% figure is the HomeOwners Alliance cited average for sole agency including VAT, not a quote from a named Brighton branch. Your local agent may charge more or less. Check their terms in writing.
Worked example at £400,000: about
£5,680 at 1.42%. My Savvi Home Essential is £39.99 a month with
0% commission.
- Browse live Brighton listings: [Brighton property](/p/brighton)
- [Sold.co.uk vs My Savvi Home](/compare/sold) (cash discount vs keeping asking price)
- [99home vs My Savvi Home](/compare/99home) (£99 ticket plus Rightmove extras)
- [Bettermove vs My Savvi Home](/compare/bettermove) (read the 3% contract clauses)
- [Gumtree](/compare/gumtree) and [Facebook Marketplace](/compare/facebook-marketplace) if you were about to post a free classified
Complete any sale with a solicitor. Official steps:
GOV.UK buying and selling your home. Fee background:
HomeOwners Alliance.
