Zoopla Alternative for Private Sellers Who Want Control

## The Zoopla lock-out\n\nZoopla is a search engine for property. It is not a shop window for homeowners. Private sellers cannot list directly. You hire an agent. The agent pays Zoopla. You pay the agent 1% to 3% plus VAT on the sale price.\n\nOn a £300,000 home at 1.42% inc VAT (Rightmove's cited UK average), that is £4,260 gone before solicitor costs.\n\n## Do you need Zoopla on day one?\n\nSerious buyers use multiple channels. A dedicated listing on mysavvihome.com is indexable, shareable, and built for property. Rightmove and Zoopla syndication is coming soon. Today, many private sellers win by pricing correctly, photographing well, and sharing their listing link.\n\nPortal comparison: [Zoopla vs My Savvi Home](/compare/zoopla).\n\n## The maths that matters\n\nCompare total cost, not logos. Twelve months of Essential at £39.99 is £479.88. One agent commission on a £350,000 sale can exceed £4,900.\n\nUse the HomeOwners Alliance fees guide and GOV.UK for the legal steps.